Hey, Penn and Teller, investigate this

There's a new show coming to Showtime called "Penn & Teller: Bullshit!"

Now, you can use that word on a "premium channel" (that's a euphemism for "channel that can use a lot of swear words and show a lot of naked women because you have to pay extra for it"), but magazines and newspapers intended for a general audience try not to use it.

So the dilemma: how to inform viewers of the existence of this show?

My TiVo listings, provided by Tribune Media Services, which provides the same listings to various newspapers around the country, call it "Penn & Teller: Bulls...!"

Meanwhile, the listings in TV Guide call it "Penn & Teller: Bull!" However, earlier in the magazine, on both the inside-front-cover "What to Watch" page and the "Hits & Misses" column, it's referred to as "Penn & Teller: Bull----!"