Reference on Page A2 of today's Los Angeles Times: "Burbank May Get JetBlue; Sources said the discount airline with amenities such as leather seats and a TV for every passenger would soon announce the start of nonstop service to New York from the Burbank airport. C1"

Full-page advertisement for JetBlue on Page A8 of today's Los Angeles Times: "Looking for an easy flight out of LA? Now there's Hope. Nonstop service from Bob Hope Airport (Burbank) to NYC starts May 24."

Were those sources in the advertising department? (The actual article on C1 is a little more definite than just attributing it to "sources," but by that point, two sections later, it's a little anticlimactic.)